First for Haarlem: Verwey Museum Haarlem joins Bloomberg Connects
Our museum is introducing a new digital museum guide via Bloomberg Connects, the free arts and culture app from Bloomberg Philanthropies. The first museum in Haarlem which joins the international platform, offers visitors stories about the exhibitions and the collection.
Passport to culture
Using photos, audio, and video, the guide provides depth and context for the museum's exhibitions, artworks, and objects. The app serves as a "passport to culture," not just to the Verwey Museum. Haarlem, but also to more than a thousand other museums, gardens, archives and cultural institutions worldwide.
Unique content
In the new digital guide, visitors can explore the artworks and objects in the museum at their own pace. The audio tour accompanying her exhibition Rest and Remember (On view until May 25, 2026), artist Jacobien de Rooij reflects on more than fifty years of artistic practice. Erik van Muiswinkel takes visitors on a journey through the Haarlemthis history in All Haarlemmers, and he takes on the role of artist Kees Verwey.
The app can be used not only in the museum, but everywhere. Listen to the excerpts at home or relive past exhibitions. For example, artist Sjoerd Buisman shares his stories and sources of inspiration for his now-closed exhibition. The Nature of Sjoerd Buisman.
“The collaboration with Bloomberg Connects makes our exhibitions and stories surrounding the collection more accessible than ever,” says museum director Anne van Lienden. “We are proud to be the first museum in Haarlem be part of this international platform.”
About Bloomberg Connects
Bloomberg Connects is a free app that offers digital guides to cultural institutions worldwide. The platform, part of Bloomberg Philanthropies, provides additional information for each institution, including text, audio, and video clips. The app offers a convenient guide during a museum visit and a digital experience remotely. Each museum guide in the app is available in no fewer than fifty languages, including the Verwey Museum. Haarlem.
